Struggles from below

Shining a light on the solutions.

  • Home
  • Features
  • Notes from the field
  • Audio longreads
  • News
  • About
    • Mission statement
    • About
  • Contact
  • 🔍

Imagining a world of sustainable, regenerative brands →

March 02, 2020 by Oliver Gordon

Instead of an abundance of material goods, we want an abundance of time, meaningful relationships, and passionate pursuits. We want an abundance of creativity, experiences, and freedom. How do we get there? FAST COMPANY

Read More
March 02, 2020 /Oliver Gordon
brands, sustainability
Comment

Giant brands love Loop’s zero-waste packaging—and now it’s coming to a store near you →

February 12, 2020 by Oliver Gordon

A year after it launched, the delivery service that takes back its packaging to be reused is expanding, and you’ll soon be able to find its innovative packaging designs at retail stores. FAST COMPANY

Read More
February 12, 2020 /Oliver Gordon
loop, zero waste, packaging, brands
Comment

Why some brands are leading a black friday boycott →

November 27, 2019 by Oliver Gordon

Retailer REI and cult beauty company Deciem are shutting on one of the biggest shopping days of the year and calling for people to consume more responsibly. HUFFPOST

Read More
November 27, 2019 /Oliver Gordon
brands, US, black friday, consumption
Comment